Mastering Digital Customer Experience
Compiled by Prof. Xiaoge Xu, Ph.D., in collaboration with Manus and other generative AIs
In today's digital landscape, the evolution of customer engagement can be viewed as a journey from touchpoints to touchsouls — a term coined by Prof. Xu to describe digital customer experiences that move beyond transactional interactions to create profound emotional connections. This book provides a comprehensive roadmap for mastering Digital Customer Experience (DCX), from foundational principles through cutting-edge AI applications, ethical considerations, and future trends.